The owl selector allows you to control flow content, but it is also a way of relinquishing control. By styling elements according to context and circumstance, we accept that the structure of content is—and should be—mutable. Instead of prescribing the appearance of individual items, we build systems to anticipate them. Instead of prescribing the appearance of the interface as a whole, we let the content determine it. We give control back to the people who would make it.

Heydon Pickering

You shouted out ›We love women‹, but […] if you’re a woman how would that make you feel? […] We have to be conscious of even the things that we might say subconsciously. (applause) […] Even subconsciously we could say things that might make people feel more or less welcome. And so I think that for every single person in the room, if you can put yourself in someone else’s shoes and also just think how do I help this other person feel more comfortable, that’s probably a great foundation that we then can build things on in the future.

Matt Mullenweg responding to “We love women” at #wceu 2014