To “own something” in the traditional sense is becoming less important, because what’s scarce has changed. Ownership just isn’t hard anymore.[…]
The biggest insight we can glean from the death of ownership is about connection. This is the thing which is now scarce, […] the question becomes, “What do we do with this?” The value now lies in the doing.[…]
Today, a product or service is powerful because of how it connects people to something—or someone—else.