The future of e-commerce is inclusion

John Maeda on the future of e-commerce:

… I heard stories of developers’ customers as having prosperously selling on the major platforms like or and with the majority of their revenue coming from them.
And then comes the one aberrant day where they fall down on customer service and get the 1-star rating, and then another. Even though they manage to recover, it’s too late and their store gets delisted.
The next month they need to file for bankruptcy because they were all-in on platforms that they didn’t own and control.

It got me to thinking about, “Who do the major selling platforms exclude?” And also, “What’s the most inclusive model of eCommerce out there?”

Read the full article here:

The Future of eCommerce is Inclusion