Chris Lema on Gutenberg

The future of publishing is that different people can get different content depending on their behavior, demographics, interest and more.

And if that’s the case, you … have to put that content in a dynamic container that can appear anywhere.

And your engine no longer is about rendering pages or posts. Instead, it is focused on pulling together the right “blocks” for you.

In the future, people won’t create pages. They’ll create various kinds of content and allow an engine to dynamically display different views of that content at different points along the journey.

Chris Lema on Gutenberg, the new WordPress editor