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Micro, small, and medium-sized enterprises (MSME) make up for 90% of all firms globally, provide 70% of employment, and account for 50% of the world’s GDP. Also, 60% of small businesses don’t have a website. Getting, and maintaining, a website is too complex, too expensive, and too time-consuming for many.

SMBs are very core to our business and with over 80 million SMB Pages that are using Facebook on a monthly basis, we know they’re core to theirs.

Sheryl Sandberg, COO at Facebook

The arguable solution to this problem are 80 million Facebook pages, but running a Facebook page has been ruled basically illegal in Europe by the European Court of Justice until Facebook up their game in providing page owners better insights into the processing of visitor data.

WordPress prides itself to power 33% of the top 10 million websites (almost 34% at the moment of this writing), however, when you do the math, that’s 3.3 million sites rated by an algorithm owned by an Amazon company (Alexa). Shouldn’t we be more concerned of those 90% of the world’s economy almost two thirds of which are not represented on the open web?

This talk explored an idea, an experiment, a rudimentary proof of concept, and a dream: To really and truly simplify the process of keeping a website up to date down to the every-day digital stack of an every-day person. That is: to really and truly democratise publishing on the open web.

Slide deck from my talk at WordCamp Lisboa, 18 May 2019: