How I spent 4k on a product I didn’t need and got 4 lessons in value-driven marketing I hadn’t expected

So on my last day in Sri Lanka with Human Made, this happens: I’m enjoying a 🍺Lion’s at one of the beach bars in Negombo, a touristy area not far from BIA airport. Every other five minutes, another vendor walks by, offering what they have: souvenirs, clothes, jewellery. I kindly tell them no thanks, I’m good… Read more How I spent 4k on a product I didn’t need and got 4 lessons in value-driven marketing I hadn’t expected